Selling Bikes without Selling Out
I was watching the news the other night and I saw Paul Sr., Paul Jr. and Mikey from American Choppers. I can't recall the details of the interview but one question was asked to Paul Sr. about the difficulties they handle and how it feels to be so successful. The one comment he made that caught my attention was about how to keep doing what they do (good bikes) withouth "selling out". Not sure what he meant, but it's pretty obvious that the Teutul family is revelling in their fame and fortune. Turn on the radio and hear how the "7-11 Big Gulp Slurpee" is the only thing that can calm down Paul Sr. And go to any major store and see their merchandise (note the logo t-shirts). ... Hey! It's genius. Once upon a time it took them weeks to build a custom chopper and cash in after hard labor and tight deadlines. Now they can do the same with a 15 minute endorsement.
Sellouts? Well the jury is still out. Success, it's a great thing.
Mike on August 29, 2005 ~ 09:09 AM
& bullshit walks…